Paul Hollywood, the nation’s best-known baker and star of the Great British Bake Off, took part in his inaugural race for Beechdean AMR this weekend, as he officially announces his move into the motorsport field.
Hollywood has taken part in his first ever competitive race in the Britcar Sports and Touring car Championship at Silverstone, alongside 2013 British GT champion Andrew Howard. Paul and Andrew finished a creditable 2nd in class in both races with a 4th overall in the last of the televised events.
Paul has now fulfilled a lifelong dream to get behind the wheel of a high performance racing car in a competitive event, and he will continue to race in the Beechdean GT4, culminating in an appearance at the Le Mans Festival in June 2015.
The overall objective is to work towards Paul racing at the highest possible level, taking part in the Le Mans itself in future is the ultimate dream. Andrew Howard, owner of Beechdean AMR said “Paul’s enthusiasm for cars and racing comes across strongly. Once he was behind the wheel, it quickly became apparent that he is a focussed racing driver and has the talent to race a car. The aim is to take Paul through various categories of competitive racing, from GT4, GT3 through to GTE and then, backing dependent, on to the big prize; the time we’ve spent together on the track and his first race performance suggest that this is attainable.”
Hollywood, a long term racing fan, has been working with Andrew – who also owns Beechdean Ice Cream Group, one of the UK’s largest ice cream producers – for the past few months to reach a competitive level. Paul comments “I thought baking was difficult to learn, but racing takes it to a whole new level. I hoped that I’d be a natural and that it would be intuitive but I’ve really had to work for it. It’s been no piece of cake.”
He will be racing at Brands Hatch, Oulton Park, and ultimately the Le Mans Festival.
“There’ll be more to come from Beechdean Ice Cream Group and Paul – watch this space…” comments Howard.
Look out for our SpongeBob ice creams in Odeon cinemas for the films release from the 27th March.
Don’t forget to Tweet or send us a picture if you buy one!
This week, at Casual Dining Show 2015, we launched our new Best of British range under our super-premium Loseley brand.
The ice cream flavours, based on British puddings, were developed exclusively for Carnival Cruises in line with the launch of its new Britannia Cruise Liner.
The 12 flavours, available in 2.5 litres, are: Continue Reading
Head over to Ocado now to snap up these offers!
We’ve been at the Ice Cream Alliance trade show this week, showcasing our extensive range of products, including our newest impulse range.
Don’t miss out on Beechdean and Loseley ice cream in this fantastic promotion running in selected Tesco stores across the country
Beechdean Farmhouse 1L Vanilla and Chocolate – 2 for £2.99 (BOGOF)
Beechdean Farmhouse 2L Classic Vanilla – £1.50 off, now £1.99
Loseley 500ml four flavours – 2 for £2.50 (BOGOF)
Offer ends 23rd February
Co-founder and Managing Director, Andrew Howard, featured in The Independent Business feature at the end of December as small business person of the week.
Click below to read about how Andrew and Susie Howard first started Beechdean Ice Cream and have turned it into a success story that continues to grow each year.
- Read More
We hope that you have all had a fantastic Christmas and are looking forward to a New Year!
Did anyone have Beechdean ice cream with their Christmas pudding or mince pies?
We loved this picture sent through twitter, stating that it’s not Christmas without Beechdean ice cream…
Here’s an overview of our 2014 products through the 12 days of Christmas, don’t forget to sing along:
We have some exciting new products coming in 2015 that we can’t wait to share with you.
Happy New Year everyone!